The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come. We must get ready for tomorrow today. That's what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a "Roadmap" for winning together with our bottler partners.

Lojas Marisa is the largest network of women's fashion stores in Brazil, present in several Brazilian states with over 200 stores. Founded in 1954 with the mission to sell quality clothing at affordable prices. Every year, 144 million customers go through the stores.

El Palacio de Hierro is a chain of department stores in Mexico that sells brands such as Chanel, Louis Vuitton, Burberry, Ermenegildo Zegna, Salvatore Ferragamo. The company has stores in Mexico City, Monterrey, and Puebla. El Palacio de Hierro is part of Peñoles Industries an important mining corporation in Mexico.

The IKEA story began in 1943 in Sweden. Since then, the IKEA Group has grown into a major retail experience with 123,000 co-workers in 25 countries/territories generating annual sales of more than 21.5 billion euros. At IKEA, the vision is to create a better everyday life for the many people. The business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.