Global Provider of Omnichannel Solutions Increases Focus on Customer Engagement Innovation
Madrid, Spain, November 22nd, 2017 – Altitude, a global provider of omnichannel solutions to deliver great customer experiences, today announced that Natalia Bochan has been appointed Chief Marketing Officer.
Natalia Bochan’s mission is to develop Altitude’s market positioning in the customer experience market, put customer needs at the center of business initiatives, and execute marketing strategies to support product innovation and business growth. She will lead the company’s global integrated marketing activities, with a special focus on customer engagement, lead generation and brand awareness activities, aiming for new business development.
“We are delighted to have Natalia on board to help us develop our position in the market to take advantage of Altitude’s innovation and ability to help companies engage and retain customers through digital transformation” said Alfredo Redondo, Altitude CEO. “The skills and expertise Natalia brings for marketing and customer engagement innovation, and her customer-centric background, will contribute to our evolution and affirmation in the market”.
Natalia has a broad, international career in marketing management, market research and business intelligence experience in the Technology industry, and is passionate about customer experience. She was previously Chief Marketing Officer at Sentimer, a leading startup in the emerging field of artificial intelligence technologies for customer acquisition and service. She holds Master degrees in business administration from Fox Business School, Temple University (USA) and in international economy from KROK University (Ukraine).
“I look forward to develop and execute Altitude’s business growth strategy, strongly aligned with product and business model innovation. I am a firm believer that great customer experience is what drives businesses to grow, and happy to be part of Altitude’s team, which accumulates enormous knowledge in this area. It is an exciting challenge to help organizations provide the best customer experiences and share our expertise and innovations”, stated Mrs Bochan. “We are developing and bringing to market solutions that power the digital transformation of the customer journey, create competitive advantage, and quickly increase customer acquisition and retention for our clients”.
Altitude Software direct presence through 12 offices in four continents and a strong partner network ensure that Altitude costumers leverage existing technology investments, adding value without disruption across a wide range of situations with low total cost of ownership. More than 1100 companies in 80 countries around the world use 300.000 licenses of Altitude solutions, a robust, modular software suite that handles all customer interactions and unifies all touch points throughout the organization in an open, platform-independent solution, based on standards.