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Etisalcom and Altitude Software to Accelerate Adoption of Innovative CX Solutions in Bahrain

Published on Oct 08, 2019 at 3:53 pm in

The 2 companies are showcasing the latest Altitude Xperience solution at GITEX Dubai 2019, the biggest tech show in the Middle East, North Africa & South Asia.

Dubai World Trade Centre, UAE; Oct. 8th, 2019 – Etisalcom, a leading Bahrain-based ICT company, today announced a strengthened partnership to market, sell and provide professional services in Bahrain for the range of Customer Interaction Management (CIM) solutions developed by Altitude Software, a global provider of omnichannel solutions to deliver great customer experiences.

Innovative CX Solutions on Display at the biggest tech show in MENA & South Asia regions

The two companies are showcasing the latest Altitude Xperience suite at GITEX 2019 in Dubai World Trade Center, UAE, booth C34, Hall 2. GITEX Dubai, the biggest tech show in the Middle East, North Africa & South Asia will run from October 07 to 10, 2019. Altitude and Etisalcom will specifically introduce ideas that aim to push technology boundaries and inspire GITEX visitors to experience the future of digital customer experience.

Riadh Boukhris, Altitude MENA President, highlighted the importance for organizations to leverage the potential of innovative digital CX solutions: “Our strong focus on what’s next in Digital CX drives us to continuously enhance our core Altitude Xperience omnichannel platform to deliver innovative, AI-enabled solutions that have a measurable impact on our customers’ business.”

Etisalcom offers value-added and innovative services for residential and corporate customers in the Kingdom of Bahrain. Licensed to provide national and global Telecom as well as IT services, Etisalcom is the first private sector service provider and credible alternative for fully integrated ICT solutions in the Kingdom and beyond. With more than 17 years of experience, the company clients’ base ranges from governmental institutions, large enterprises, down to SMEs.

‘’As a communications provider of next generation voice, video and data services, Etisalcom is committed to deliver innovative and customized solutions that boost business efficiencies and elevate customer experience,’’ said Rashid Al-Snan, Etisalcom CEO. ‘’Through key partnerships with major international providers such as Altitude Software, Huawei and Oracle, Etisalcom delivers competitive and proven end-to-end information and communications solutions.’’

The Tamkeen Success Story

The recent Altitude-powered Tamkeen contact centre is a typical success story in Bahrain and the setup, which has been awarded ‘Best Middle East Government Contact Centre’ in 2018 and 2019, has been implemented through Etisalcom. Tamkeen is a Bahrain-based semi-governmental organization tasked with making the private sector the key driver of economic development. Since its inception in 2006, Tamkeen has been working towards strengthening the national economy by supporting the development of the private sector so as to make it the engine of economic growth in the Kingdom of Bahrain.

It is to be highlighted that Tamkeen, Etisalcom and Altitude Software participated at the Bahrain 2019 Tech Awards ceremony that took place on the sidelines of the ongoing Gitex event, at the Dubai Conrad Hotel on October 7th, 2019. These awards celebrate the achievements of the fastest growing startups and emerging ICT companies in Bahrain.

’Key organizations in the GCC are realizing great value from omnichannel contact centres in terms of cost savings and digital customer service differentiation. In this respect, the Bahrain CX & contact centre market continues to be a key focus for Altitude Software,’’ concluded Riadh Boukhris. “With an impressive track record across all verticals, Etisalcom is an excellent fit for Altitude’s partner program and represents an important channel that is in line with our solutions strategy in the Kingdom.”


Alexia Palancar

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